We have all been there, clicked a link to a website or blog and because it took ages to load, we looked elsewhere.
A lot of us have broadband now but much of the world has no such luxury. And with many more people accessing the internet these days by mobile, a too large an image can be a turn off!
The attention span of the average web surfer is pretty short so you do not want to put off a potential visitor. That is a person not added to your list or a lost sale!
If you are giving away a free e-book and it contains images that are too large it will be hard or impossible to download! Plus, if you are uploading a big photo to a social media site such as Twitter or Facebook, it might take too long for you to post it, so you need a way of reducing the size.
Search engines factor the time a site takes to load on the browser. For Google and other search engines long load time equals bad user experience. Light and optimized images attract traffic through Google’s (or other search engine’s) image search. In other words, Search engine indexing and SERP (Search Engine Result Position) depends a lot on the size of the images.
They say a picture is worth a thousand words. Given they communicate what perhaps what words can’t; we just can’t ignore the importance of images, especially when it comes to explaining a complex scenario. Website visitors in their short attention span are able to consume graphics more easily than the text. As visible on various social media platforms, it has become increasingly popular to share images rather than text or links.
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